Built with Love
From school-day dreams to handcrafted pieces worn on screen, here's how TrulyYurs came to life.
In Class 7, Aarya began crafting earrings from paper quilling. What started as a fun hobby soon turned into a small business with over 5,000 pieces sold.
The creative journey paused for a few years, but the dream stayed alive. After NIFT and a full-time job, Aarya still felt the pull to build something of her own.
Aarya teamed up with Aman, a software developer. Together, they started TrulyYurs while balancing 9-to-5 jobs — combining design and tech to build their brand.
From school-day crafts to a growing brand, TrulyYurs is a dream built with care. Every piece is handcrafted — in-studio or by karigars in Lucknow — and made to be worn with joy.